In today’s market, what is more important, staff or customers?
Do organisations pay more attention to their customer retention or staff retention?
It appears that we will do nearly anything to retain customers, spending £££££ on marketing campaigns, CRM and social media to keep customer loyalty.
Could it be, if we focused on our staff, customer retention would be a by-product leading to customer loyalty?
Organisations spend ££££’s on recruitment, add to that the time to train and you have a huge dent in company profits, add to this, most companies are reporting a staff turnover of over 30%, we must ask, what can be done to break the learn and churn cycle.
A simple solution is to:
- Recruit – the right fir for the organisation
- Reward – with training and recognition
- Retain – by offering career opportunities, personal development, and a fun place to be part of
It’s a simple formula, treat staff with respect, be polite;
That morning hello and grabbing a tea or coffee with the teams, saying have a nice evening or weekend, and meaning what you say – this makes a huge difference to the way staff feel about showing up for work.
These small, but powerful words and gestures are what make the difference, between average and great leaders, managers and team leaders. Though small, these powerful words make the difference when it comes to staff loyalty.
So, leaders, managers & supervisors – take that 5 minutes out of your day to focus on your people, create that environment where people do not want to leave.